Egor became Managing Director of Initiative in January 2020. He has been working successfully at Initiative since 2013 and developed to the position of Media Director. With the active participation of Egor a strong effective team was built and many bright and successful projects for the agency’s clients were implemented. Egor focuses on developing existing Initiative businesses, new business and strengthening agency product and client service.
Since 2001, Alexey has worked his way up at Initiative from Bayer to Head of TV Purchasing Department. Alexey's key task is to improve the efficiency of TV purchases to fulfill client tasks while maximizing the use of existing and creating new market opportunities.
Tatiana joined the Initiative team in 2019 as a Digital Director. The main area of her tasks is the development of the agency business in Digital Media. In addition to working with current clients, Tatiana is engaged in the development of the agency's digital expertise and management of new business projects.
Alexander joined the Initiative team in 2020 and is responsible for operational finance, budgeting, cash flow forecasting and working capital management. Alexandria is an experienced financier working in the industry since 2012. Prior to joining the Initiative, he headed the budgeting, analytics and management reporting department of ADV, and headed the financial department of the Havas Village group of agencies.